So good to be different

Gigi turns fruits and veggies into irresistibly smooth gelato. Creamy without the cream, and packed with unexpected flavour combinations. In 2026, the brand challenged us to give its visual identity a fresh twist, creating a new set of brand visuals and photography that truly capture Gigi’s playful personality.

But we didn’t stop there. Just in time for summer, we also refreshed Gigi’s social media strategy with a new creative direction that celebrates what makes the brand stand out. Because when your popsicles are made from fruits and veggies, being different is something worth showing off.