Every Belgian claims their Bolognese recipe is the best. Together with Knorr, we decided to settle the score once and for all.
What we did
We launched a 360° campaign to find and celebrate Belgium’s best Bolognese recipe. Together with two chef ambassadors, we kicked off the search. Through engaging social content, creators shared their own takes on the iconic sauce, inspiring home cooks across Belgium to show off their recipes and enter the competition.
On World Pasta Day, the best contestants went head-to-head in a live cook-off, serving their signature Spaghetti Bolognese to a jury of experienced chefs and foodies. The winner took home a trip to Bologna, while her winning recipe made headlines across multiple media outlets.
The result? A campaign that put home cooks in the spotlight and positioned Knorr as the perfect partner to bring every Bolognese sauce to life.
The receipts
Native Nation
Receipt
2024
Impressions
Total engagements
ROMI
Participants
Client
Knorr
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