From Korea to Belgium. To launch its K-inspired noodles, Namdong challenged us to bring a taste of Korean culture to Belgium.
What we did
We tapped into Gen Z’s love for K-culture and turned Namdong’s launch into a K-pop-inspired experience. Borrowing the codes, rituals and recognisable aesthetics of the subculture, we created an influencer event designed to feel instantly Korean and made for social.
A bold introduction that showed Belgium what Namdong and its K-inspired flavours are all about.
The receipts
Native Nation
Receipt
2026
Creators
Impressions
Total engagements
ROMI
Client
Namdong
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