Creator marketing
Content studio
Social media management
Performance marketing
Client
Kinepolis × Play
OnlyFilms
How do you get Gen Z excited about movies and going to the cinema again? By building an authentic online film community. For film fans, by film fans.
What we did
Kinepolis and Play joined forces to bring the latest movie releases to the Play streaming platforms. To put this partnership in the spotlight and reignite Gen Z’s love for cinema, they challenged us to build an online film community.
We teamed up with credible Flemish creators who share a genuine passion for movies and developed an always-on content strategy that celebrates film in all its forms. From Hollywood blockbusters to niche arthouse gems.
By combining a strong creator-generated content strategy with fresh new faces, we create authentic, platform-native content that audiences actually want to watch. Sharing genuine insights, fresh perspectives and, above all, a shared love for movies.
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